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CONSHOHOCKEN, PA --(Marketwired - January 18, 2016) - IKEA's global campaign has raised $33.4 million (EUR30.8 million) for UNHCR, the UN Refugee Agency, to provide light and renewable energy sources for refugee families living in camps in Asia, Africa and the Middle East.
The money was raised from the sale of LED light bulbs and lamps between February 2014 and December 2015. IKEA customers and co-workers in more than 300 stores in 40 countries have made the campaign a stunning success. The IKEA Foundation donated $1.09 (EUR1)* for every LED product sold in IKEA stores and online.
The Brighter Lives for Refugees campaign ran over three periods, with the most recent lasting from November 29 to December 19, 2015. This last phase raised $13.4 million (EUR12.4 million), allowing UNHCR to provide light and energy to hundreds of thousands of refugees in Asia, Africa and the Middle East. The money raised will also allow thousands of children to go to school. In the U.S. alone, IKEA sold 870,899 LED products during the BLFR campaign.
The provision of light and energy from renewable sources will make refugee camps safer and more suitable for the many families who live there. While conflict and persecution are the leading causes of forced displacement, UNHCR is also concerned about the rising number of people displaced as a result of climate change and related problems.
UNHCR is adapting solutions to local conditions, such as a solar-powered farm in Jordan's Azraq refugee camp. Set up with funding from the Brighter Lives for Refugees campaign, the farm will eventually cover the energy needs of 60,000 refugees. It will also reduce CO² emissions by 3,500 tons per year which would otherwise be generated from fossil fuel consumption.
The campaign's positive impacts on the lives of refugees include:
"The number of people displaced by conflict and violence has reached levels not witnessed since the end of the Second World War. Now more than ever, the support we have received from the IKEA Foundation in raising awareness and engaging with the public is invaluable. We greatly appreciate the efforts of the hundreds of thousands of IKEA co-workers and customers who participated in the campaign," said Deputy High Commissioner for Refugees Kelly T. Clements.
"We are grateful for the IKEA Foundation, its co-workers and customers who have made the Brighter Lives for Refugees such a success. And we applaud IKEA's leadership and hope that it will inspire other companies and foundations to make similar commitments to support refugees," said Anne-Marie Grey, Executive Director and Chief Executive Officer of USA for UNHCR.
Per Heggenes, Chief Executive Officer of the IKEA Foundation, said the Brighter Lives for Refugees campaign "has been hugely successful, allowing us to contribute millions of euros to help some of the most vulnerable people on our planet. This is due to hardworking IKEA co-workers and loyal customers." He said he was "immensely proud that the IKEA Foundation has been able to help UNHCR provide much-needed sustainable energy and education to thousands of refugee children and families, making their lives a little bit brighter.
*Euro to dollar calculated at $1.09, January 14, 2016
The Office of the United Nations High Commissioner for Refugees was established on December 14, 1950 by the United Nations General Assembly. The agency is mandated to lead and co-ordinate international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. It strives to ensure that everyone can exercise the right to seek asylum and find safe refuge with the option to return home voluntarily, integrate locally or to resettle in a third country. It also has a mandate to help stateless people and people who are displaced inside their own countries. In more than six decades, the agency has helped tens of millions of people restart their lives. Today, a staff of some 9,700 people in more than 120 countries help well over 50 million people. Learn more at www.unhcr.org and www.facebook.com/UNHCR.
About IKEA Group
The IKEA vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. There are currently 329 IKEA Group stores in 27 countries. There are 41 IKEA stores in the US. In FY 15, IKEA Group had 716 million visitors to the stores and 1.9 billion visitors to IKEA.com. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information, please visit www.IKEA-USA.com, facebook.com/IKEAUSA, @IKEAUSANews, @IKEAUSA, http://pinterest.com/IKEAUSA/, http://www.youtube.com/IKEAUSA, IKEA-USA.com/sharespace.
About IKEA Foundation
The IKEA Foundation (Stichting IKEA Foundation) is the philanthropic arm of INGKA Foundation, the owner of the IKEA Group of companies. We aim to improve opportunities for children and youth in some of the world's poorest communities by funding holistic, long-term programs that can create substantial, lasting change. The IKEA Foundation works with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child's life: a place to call home; a healthy start in life; a quality education; and a sustainable family income. Learn more at www.ikeafoundation.org and www.facebook.com/IKEAfoundation.
For further information about the campaign, please contact:
Mona Astra Liss
IKEA US Corporate Public Relations Director
610.834.0180, ext. 5852
Director of Communications USA for UNHCR